• Management Team
• Market Facts
• Development of the Holography Industry
• Customers

According to the Point-of-purchase Advertising Institute (POPAI), in excess of $15 billion is spent annually on point-of-purchase advertising. Point-of-purchase advertisers are constantly exploring new methods for attracting and retaining customer attention at the point where consumers purchase products or services. More specifically, the Point-of-Sale Research Company conducted a three year study in drug stores and supermarkets and observed that sales increase dramatically when displays with motion were used in-store; displays with motion average sales gains of 83% above displays with no motion.

Based on preliminary responses from major retailers and corporate advertisers, we believe our breakthrough optical technology will provide a novel and unique method to reach consumers at a price that is extremely competitive and attractive to sponsors. "Brick and mortar" retailers, in an intense competitive struggle with the Internet, are desperately trying to attract customers back to their stores and, once there, keep them in the store for longer periods of time.

Our high-impact, attention-grabbing holograms squarely meet this need. This marketing potential has created a real anticipation among potential customers to see sample holograms. Liti Holographics is in the process of initiating an aggressive sales and marketing campaign, aimed at point-of-purchase advertising customers, which will lead to high volume point-of-purchase programs.
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